Just got these ads from Yebhi.com‘s Facebook page. I was puzzled and equally disappointed. I have never seen such an ad before. Yebhi’s social media advertising on Facebook raises a lot of questions on what brands actually want from their social media campaigns. In Yebhi’s case it looks like they just want ‘Likes’ on their FB page. It’s high time that brands realize numbers don’t matter, what matters is engagement. Have a look at these two ads, it clearly lacks information on what Yebhi is all about. What kind of services does Yebhi offer? You are leaving your new fan clueless about your product and what you have to offer and prefer running cheesy ads. This clearly doesn’t give out a good message.
Take a look at this ad. Yes I like Tendulkar. Yes, he is the GOD. But what’s your motive? Does Sachin endorse your product or business? This is bad advertising indeed. Click LIKE to agree! Come on! 😦
Now this one’s about Friends again the same kind of concept. Here the copy is completely flawed ‘Miss Friends?’. Yes I miss it. So if I miss them, what am I supposed to agree to? Disappointing isn’t it? 😦
So far they have managed to get around 4Lakh+ people on the page. Lets see if it works for them. I am not sure if it will!