‘Yebhi’ Facebook Ad – Kuchbhi!

1 May

Just got these ads from Yebhi.com‘s Facebook page. I was puzzled and equally disappointed. I have never seen such an ad before. Yebhi’s social media advertising on Facebook raises a lot of questions on what brands actually want from their social media campaigns. In Yebhi’s case it looks like they just want ‘Likes’ on their FB page. It’s high time that brands realize numbers don’t matter, what matters is engagement. Have a look at these two ads, it clearly lacks information on what Yebhi is all about. What kind of services does Yebhi offer? You are leaving your new fan clueless about your product and what you have to offer and prefer running cheesy ads. This clearly doesn’t give out a good message.

Take a look at this ad. Yes I like Tendulkar. Yes, he is the GOD. But what’s your motive? Does Sachin endorse your product or business? This is bad advertising indeed. Click LIKE to agree! Come on! 😦

Yebhi.com - Facebook Ad







Now this one’s about Friends again the same kind of concept. Here the copy is completely flawed ‘Miss Friends?’. Yes I miss it. So if I miss them, what am I supposed to agree to? Disappointing isn’t it? 😦

Yebhi.com - Facebook Ad








So far they have managed to get around 4Lakh+ people on the page. Lets see if it works for them. I am not sure if it will!


6 Responses to “‘Yebhi’ Facebook Ad – Kuchbhi!”

  1. robinjabraham May 1, 2012 at 2:33 pm #

    I am wondering if the fact that 4 lakh+ people have liked the page points towards awareness as being the objective rather than engagement. Its like the JK Cement ad using a bikini clad lady as their talking point. Also the fact that you’re in a highly commoditized market with virtually no difference between the e-commerce players in terms of service differentiation would make one look more actively at creating recall. The fact that 4 lakh+ fans have liked the page also presents an opportunity to engage in the future…does it not?

    • dhirajsalian May 1, 2012 at 2:53 pm #

      Hmm..I agree on the numbers part! Its just that the ads are so lame and deceitful with bad copies. Its just sad o see something like this! Anyways thanks for reading..looking forward to hear more from you! Thanks 🙂

      • robinjabraham May 1, 2012 at 3:13 pm #

        true that…I am sure the attitude at Yebhi is ‘Whatever it takes’ with investors breathing down their necks!

  2. csharpdflat May 1, 2012 at 3:20 pm #

    Investors just buying Likes are running towards a dead end.. I agree

    • dhirajsalian May 1, 2012 at 5:44 pm #

      Yeah man! But I laughed my heart out when I read the copies! Probably it was written by the same guy who mops their floors! Hahaha! Thanks for taking the time out to read! 🙂


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