What an ad…Babumoshai! Rajesh Khanna is back on TV with the new Havells commercial. Seeing him on TV after ages felt really really good. Rajesh Khanna had a crazy fan following back then. His females fans, my dad says, would marry his photographs. This factor has been effectively used in the TVC. He is one of the very few actors who have a fan following from all the three generations. Lowe Lintas is the agency behind this and its directed by R.Balki. A very surprising move by Havells in terms of the tone of the ad as opposed to their funny but intelligent ‘Shock Laga’ campaign. But the surprise seems to be working for them. Who better than Rajesh Khanna, he was bollywood’s first superstar. It’s his first TVC and I am sure it will do wonders for Havells as they have succesfully integrated their fans with Rajesh Khanna’s fans! 😛 Thank you Havells for bringing’ Kaka’ back on screen! Arey, Thank you re!
And here is the making of this lovely ad. Enjoy re!