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Facebook Ads: Character Limit Reduced to 90

4 May

From the 1st of May Facebook has enforced a new character limit for writing your ad copy. The new character limit will be 90 which previously was 135. I was unaware of this fact till I went on to experiment something on the ad page. I was trying to write a copy with Twitter as my reference for character count (It may sound silly but I find this easy) . I was wondering as to why Facebook is  not accepting the copy with 135 characters. My eyes quickly rolled over to the 90 character limit.  Surprisingly not many people have written about it. But anyways here it is from now on Facebook’s new ad copy limit will be 90 characters.  The title character limit remains the same, which is 25.

If I may speculate this is a move by Facebook to fit in more number of ads on page as advertising on Facebook seems to be increasing at a rapid pace. From now on agencies and copywriters may have to change their Facebook ad strategy and keep the copies as short as possible but the demand for creativity has only  increased.  Happy Advertising!

Get your a*s up here!

3 May

Well, I won’t do much of writing here. This brilliant outdoor ad speaks for itself. Came across this image on Pulp Strategy‘s Facebook page. Fantastic!

Adams Outdoor Advertising
Image Courtesy: Pulp Strategy

Babumoshai…Kya Ad Hai Re!

3 May

What an ad…Babumoshai! Rajesh Khanna is back on TV with the new Havells commercial. Seeing him on TV after ages felt really really good. Rajesh Khanna had a crazy fan following back then. His females fans, my dad says, would marry his photographs. This factor has been effectively used in the TVC. He is one of the very few actors who have a fan following from all the three generations. Lowe Lintas is the agency behind this and its directed by R.Balki. A very surprising move by Havells in terms of the tone of the ad as opposed to their funny but intelligent ‘Shock Laga’ campaign. But the surprise seems to be working for them. Who better than Rajesh Khanna, he was bollywood’s first superstar. It’s his first TVC and I am sure it will do wonders for Havells as they have succesfully integrated their fans with  Rajesh Khanna’s fans! 😛  Thank you Havells for bringing’ Kaka’ back on screen! Arey, Thank you re!

 

And here is the making of this lovely ad. Enjoy re!

 

EK SMS Uses Nana Patekar In Its Facebook Ad

2 May

Yesterday it was Yebhi.com, today its EkSMS. You can read that post here. Unethical means of running ads still continues on Facebook. As I was browsing I came across this bizzarre ad which had a picture of Nana Patekar. Now, I am a huge huge fan of Nana Patekar. I have great amount of respect for him as he is one of the most geniune actors Indian cinema is ever produced.

EK SMS - Facebook AD - Nana Patekar

The headline of this ad is Ek SMS drink specials. Now why is EK SMS associating Nana Patekar with drink specials?? What message are they trying to send? Do they think Nana Patekar is an Alcoholic? Is Nana endorsing them? This is quite similar to the Yebhi episode. I don’t understand why people are using unfair means to grab attention!

What is EK Sms?

EK SMS doesnot have a Facebook page this ad redirects to their website, though they are present on Twitter. There are fairer and ethical means of grabbing attention. Anyone using images of celebrities for business purposes without their consent should be penalized. This is totally unethical. As a Nana Patekar fan it really hurts me! 😦

‘Yebhi’ Facebook Ad – Kuchbhi!

1 May

Just got these ads from Yebhi.com‘s Facebook page. I was puzzled and equally disappointed. I have never seen such an ad before. Yebhi’s social media advertising on Facebook raises a lot of questions on what brands actually want from their social media campaigns. In Yebhi’s case it looks like they just want ‘Likes’ on their FB page. It’s high time that brands realize numbers don’t matter, what matters is engagement. Have a look at these two ads, it clearly lacks information on what Yebhi is all about. What kind of services does Yebhi offer? You are leaving your new fan clueless about your product and what you have to offer and prefer running cheesy ads. This clearly doesn’t give out a good message.

Take a look at this ad. Yes I like Tendulkar. Yes, he is the GOD. But what’s your motive? Does Sachin endorse your product or business? This is bad advertising indeed. Click LIKE to agree! Come on! 😦

Yebhi.com - Facebook Ad

 

 

 

 

 

 

Now this one’s about Friends again the same kind of concept. Here the copy is completely flawed ‘Miss Friends?’. Yes I miss it. So if I miss them, what am I supposed to agree to? Disappointing isn’t it? 😦

Yebhi.com - Facebook Ad

 

 

 

 

 

 

 

So far they have managed to get around 4Lakh+ people on the page. Lets see if it works for them. I am not sure if it will!

Pinterest?? What is that??

1 May

What is Pinterest? What can it do for your brand? How can your business benefit from it?? This presentation by Missing Link will answer all your queries. Happy Pinning!!

Pinterest – Quick Overview

Virat Kohli Endorses Celkon C770

30 Apr

Virat Kohli is the latest to join the poster boy bandwagon amongst Indian cricketers.  He has had a great Australian series run and has looked in great form since then. Cricket is a game where rewards come in the form of endorsement deals. During the IPL breaks Virat is seen endorsing Celkon C77o DJ which apparently comes with 32 preloaded movies! One great thing is that no other phone brand is offering anything similar to Celkon at a very very low price. While 32 preloaded movies sounds great I am not sure as to how the quality of this product would be. Celkon DJ770 comes at a price of Rs. 1990/- with a free 4 GB memory card. Well, let me not get in to product details as I am no endorsee.

The ad is directed by Rohit Dhawan, David Dhawan’s son who directed Desi Boyz. Celkon as a brand wants to target youth in particular. So the tone of the ad seems to be perfectly working for them. Another plus in the ad for me was the beautiful Zoa Morani.  Hope we see her quite often! This ad is pretty frequent during IPL matches, definitely must be costing Celkon a lot as approximate rates for ads during IPL are approximately 5 Lakhs for 10 secs. Pretty expensive huh? All in all the ad is not bad but they could have definitely done some out of the box thinking to use Virat in a better way! I wonder why he hasn’t fired in IPL so far?