Archive | Social Media RSS feed for this section

Facebook Ads: Character Limit Reduced to 90

4 May

From the 1st of May Facebook has enforced a new character limit for writing your ad copy. The new character limit will be 90 which previously was 135. I was unaware of this fact till I went on to experiment something on the ad page. I was trying to write a copy with Twitter as my reference for character count (It may sound silly but I find this easy) . I was wondering as to why Facebook is  not accepting the copy with 135 characters. My eyes quickly rolled over to the 90 character limit.  Surprisingly not many people have written about it. But anyways here it is from now on Facebook’s new ad copy limit will be 90 characters.  The title character limit remains the same, which is 25.

If I may speculate this is a move by Facebook to fit in more number of ads on page as advertising on Facebook seems to be increasing at a rapid pace. From now on agencies and copywriters may have to change their Facebook ad strategy and keep the copies as short as possible but the demand for creativity has only  increased.  Happy Advertising!

EK SMS Uses Nana Patekar In Its Facebook Ad

2 May

Yesterday it was Yebhi.com, today its EkSMS. You can read that post here. Unethical means of running ads still continues on Facebook. As I was browsing I came across this bizzarre ad which had a picture of Nana Patekar. Now, I am a huge huge fan of Nana Patekar. I have great amount of respect for him as he is one of the most geniune actors Indian cinema is ever produced.

EK SMS - Facebook AD - Nana Patekar

The headline of this ad is Ek SMS drink specials. Now why is EK SMS associating Nana Patekar with drink specials?? What message are they trying to send? Do they think Nana Patekar is an Alcoholic? Is Nana endorsing them? This is quite similar to the Yebhi episode. I don’t understand why people are using unfair means to grab attention!

What is EK Sms?

EK SMS doesnot have a Facebook page this ad redirects to their website, though they are present on Twitter. There are fairer and ethical means of grabbing attention. Anyone using images of celebrities for business purposes without their consent should be penalized. This is totally unethical. As a Nana Patekar fan it really hurts me! 😦

Google+: Revamped But Still Passive

1 May

So, finally Google+ has revamped its look and feel, focusing more on the visibilty factor. They have made approximately 8 changes this time but the one that I like the most is the profile picture and cover photo feature which is quite similar to Facebook. I am not going to delve into other changes as they still don’t quite make the cut! Google+ still comes across as a very passive community when it comes to the Indian social media markets. Google+ has the second largest user base in India. Google+ has achieved this figure because of a higher number of Gmail users in India. If you have a Gmail Id you kinda automatically get a Google+ account.

Here’s more on the change that I am going to emphasize. Now you can either go with one cover photo or 5 header images or scrapbook photos. I like the cover photo better. The profile picture is also nice and big. Here are the dimensions.

Cover Photo :940 pixels X 180 pixels.

Profile picture: 250 pixels X 250 pixels.

5 Header Images: 110 X 110 pixels each.

Here’s how you change it:

1. Click on Profile tab on the left hand side and then click on ‘Edit Profile’.

2. Hover your mouse over to the existing header images and click on it. You will get 2 options.

Option 1 is a cover photo

Option 2 is to insert 5 header images.

3. Insert your images and you are all set.

Here’s how Toyota has used a cover photo on the Google+ page.

Toyota Google+ Page

And The Avengers have decided to go with their 5 superheroes in the form of header images.

The Avengers on Google+

While all this is happening I don’t understand why Google+ tried doing something very similar to Facebook. Has Google+ failed socially?

‘Yebhi’ Facebook Ad – Kuchbhi!

1 May

Just got these ads from Yebhi.com‘s Facebook page. I was puzzled and equally disappointed. I have never seen such an ad before. Yebhi’s social media advertising on Facebook raises a lot of questions on what brands actually want from their social media campaigns. In Yebhi’s case it looks like they just want ‘Likes’ on their FB page. It’s high time that brands realize numbers don’t matter, what matters is engagement. Have a look at these two ads, it clearly lacks information on what Yebhi is all about. What kind of services does Yebhi offer? You are leaving your new fan clueless about your product and what you have to offer and prefer running cheesy ads. This clearly doesn’t give out a good message.

Take a look at this ad. Yes I like Tendulkar. Yes, he is the GOD. But what’s your motive? Does Sachin endorse your product or business? This is bad advertising indeed. Click LIKE to agree! Come on! 😦

Yebhi.com - Facebook Ad

 

 

 

 

 

 

Now this one’s about Friends again the same kind of concept. Here the copy is completely flawed ‘Miss Friends?’. Yes I miss it. So if I miss them, what am I supposed to agree to? Disappointing isn’t it? 😦

Yebhi.com - Facebook Ad

 

 

 

 

 

 

 

So far they have managed to get around 4Lakh+ people on the page. Lets see if it works for them. I am not sure if it will!

Pinterest?? What is that??

1 May

What is Pinterest? What can it do for your brand? How can your business benefit from it?? This presentation by Missing Link will answer all your queries. Happy Pinning!!

Pinterest – Quick Overview

Google+ Pages = Love At First Sight!

9 Nov

Its Google+ Baby! On Monday morning Google+ Opened its Doors for a new feature that was awaited by many users. I for one was certainly one of them. Monday mornings are dull and boring. Adjectives aren’t enough to describe a lifeless Monday morning. But as soon as i heard the news of Google+ launching the Page feature the dull Monday morning turned into an exciting and full of life day. Perhaps, this was the only feature that was holding Google+ back because of its absence. This feature as of now has become a USP for Facebook. Better Late than Never its finally here.Businesses, Brands, Celebrities, Artists/Bands will finally be able to connect with audience through Google+ Pages.

I immediately logged into my Google+ account to check out the pages. The first page I saw was “The Muppets” and, lo and behold, I was simply amazed. The Page was Perfect. I mean it looked beautiful. Nice large picture icons with subtle white background and cool button had done the trick. “Wow!” is the first word I said as far as I remember. I think i had overdose of the “Blue” Facebook (Ha ha!). White is Lovely I Said!

Comparing always helps and it always has been helpful in sorting things out. So I compared the two and I came up with this Illustration.

Create a Page on Google+

It allows you to create pages for the following categories

  • Local Business or Place;
  • Product or Brand;
  • Company, Institution, or Organization;
  • Arts, Entertainment, or Sports; and
  • Other.

Features That Stand Out

“The +1 Power” 

The Biggest advantage of having a page for any Business or a Brand on Google+ is its “+1” feature. The “+1” power is going to add to the relevancy algorithm of a keyword on Google Search. Its basically giving you a feature to do SEO also. The greater the number of “+1″s the higher the Ranking on Google Search.

Circles

Circles allow you to divide large groups into smaller groups. These groups can represent a particular set of audience. Specific messages can be sent to specific groups. Facebook doesn’t allow this.

Direct Connect

If a product/brand has a Google+ page. The page can be found by simply adding “+” before the product/brand on Google search.

Hangouts

Chat with your users face to face using hangouts.  You can use Hangouts to hold live forums, break news or simply get to know people better.

And lastly speaking of numbers, USA is on Top when it comes to Google+ Users taking 36% share of users with over 2 million users. The Second spot is taken by “Mera Des” (My India) with 13% share with over 8 lakh users and counting. This is a huge advantage for the Indian E commerce market as it will get another medium to communicate with customers and fans.

I Certainly Think Google+ is the next big thing to reckon with. In Google we Trust. A lot of new pages have been added on Google+ following the announcement on Monday.My favorites are “The Muppets”, “Macy’s” and “Angry Birds”. Only Indian brand that I noticed on Google+ was “Axe Angels Club”. It will soon become a strong medium over a period of time. Google+ comes with the intellect of Google geniuses and Advertising advantages it always had.

Google+ is Here to Stay!