Archive | Social Media Marketing RSS feed for this section

Facebook Ads: Character Limit Reduced to 90

4 May

From the 1st of May Facebook has enforced a new character limit for writing your ad copy. The new character limit will be 90 which previously was 135. I was unaware of this fact till I went on to experiment something on the ad page. I was trying to write a copy with Twitter as my reference for character count (It may sound silly but I find this easy) . I was wondering as to why Facebook is  not accepting the copy with 135 characters. My eyes quickly rolled over to the 90 character limit.  Surprisingly not many people have written about it. But anyways here it is from now on Facebook’s new ad copy limit will be 90 characters.  The title character limit remains the same, which is 25.

If I may speculate this is a move by Facebook to fit in more number of ads on page as advertising on Facebook seems to be increasing at a rapid pace. From now on agencies and copywriters may have to change their Facebook ad strategy and keep the copies as short as possible but the demand for creativity has only  increased.  Happy Advertising!

EK SMS Uses Nana Patekar In Its Facebook Ad

2 May

Yesterday it was Yebhi.com, today its EkSMS. You can read that post here. Unethical means of running ads still continues on Facebook. As I was browsing I came across this bizzarre ad which had a picture of Nana Patekar. Now, I am a huge huge fan of Nana Patekar. I have great amount of respect for him as he is one of the most geniune actors Indian cinema is ever produced.

EK SMS - Facebook AD - Nana Patekar

The headline of this ad is Ek SMS drink specials. Now why is EK SMS associating Nana Patekar with drink specials?? What message are they trying to send? Do they think Nana Patekar is an Alcoholic? Is Nana endorsing them? This is quite similar to the Yebhi episode. I don’t understand why people are using unfair means to grab attention!

What is EK Sms?

EK SMS doesnot have a Facebook page this ad redirects to their website, though they are present on Twitter. There are fairer and ethical means of grabbing attention. Anyone using images of celebrities for business purposes without their consent should be penalized. This is totally unethical. As a Nana Patekar fan it really hurts me! 😦

Google+: Revamped But Still Passive

1 May

So, finally Google+ has revamped its look and feel, focusing more on the visibilty factor. They have made approximately 8 changes this time but the one that I like the most is the profile picture and cover photo feature which is quite similar to Facebook. I am not going to delve into other changes as they still don’t quite make the cut! Google+ still comes across as a very passive community when it comes to the Indian social media markets. Google+ has the second largest user base in India. Google+ has achieved this figure because of a higher number of Gmail users in India. If you have a Gmail Id you kinda automatically get a Google+ account.

Here’s more on the change that I am going to emphasize. Now you can either go with one cover photo or 5 header images or scrapbook photos. I like the cover photo better. The profile picture is also nice and big. Here are the dimensions.

Cover Photo :940 pixels X 180 pixels.

Profile picture: 250 pixels X 250 pixels.

5 Header Images: 110 X 110 pixels each.

Here’s how you change it:

1. Click on Profile tab on the left hand side and then click on ‘Edit Profile’.

2. Hover your mouse over to the existing header images and click on it. You will get 2 options.

Option 1 is a cover photo

Option 2 is to insert 5 header images.

3. Insert your images and you are all set.

Here’s how Toyota has used a cover photo on the Google+ page.

Toyota Google+ Page

And The Avengers have decided to go with their 5 superheroes in the form of header images.

The Avengers on Google+

While all this is happening I don’t understand why Google+ tried doing something very similar to Facebook. Has Google+ failed socially?

‘Yebhi’ Facebook Ad – Kuchbhi!

1 May

Just got these ads from Yebhi.com‘s Facebook page. I was puzzled and equally disappointed. I have never seen such an ad before. Yebhi’s social media advertising on Facebook raises a lot of questions on what brands actually want from their social media campaigns. In Yebhi’s case it looks like they just want ‘Likes’ on their FB page. It’s high time that brands realize numbers don’t matter, what matters is engagement. Have a look at these two ads, it clearly lacks information on what Yebhi is all about. What kind of services does Yebhi offer? You are leaving your new fan clueless about your product and what you have to offer and prefer running cheesy ads. This clearly doesn’t give out a good message.

Take a look at this ad. Yes I like Tendulkar. Yes, he is the GOD. But what’s your motive? Does Sachin endorse your product or business? This is bad advertising indeed. Click LIKE to agree! Come on! 😦

Yebhi.com - Facebook Ad

 

 

 

 

 

 

Now this one’s about Friends again the same kind of concept. Here the copy is completely flawed ‘Miss Friends?’. Yes I miss it. So if I miss them, what am I supposed to agree to? Disappointing isn’t it? 😦

Yebhi.com - Facebook Ad

 

 

 

 

 

 

 

So far they have managed to get around 4Lakh+ people on the page. Lets see if it works for them. I am not sure if it will!

Pinterest?? What is that??

1 May

What is Pinterest? What can it do for your brand? How can your business benefit from it?? This presentation by Missing Link will answer all your queries. Happy Pinning!!

Pinterest – Quick Overview