Google+: Revamped But Still Passive

1 May

So, finally Google+ has revamped its look and feel, focusing more on the visibilty factor. They have made approximately 8 changes this time but the one that I like the most is the profile picture and cover photo feature which is quite similar to Facebook. I am not going to delve into other changes as they still don’t quite make the cut! Google+ still comes across as a very passive community when it comes to the Indian social media markets. Google+ has the second largest user base in India. Google+ has achieved this figure because of a higher number of Gmail users in India. If you have a Gmail Id you kinda automatically get a Google+ account.

Here’s more on the change that I am going to emphasize. Now you can either go with one cover photo or 5 header images or scrapbook photos. I like the cover photo better. The profile picture is also nice and big. Here are the dimensions.

Cover Photo :940 pixels X 180 pixels.

Profile picture: 250 pixels X 250 pixels.

5 Header Images: 110 X 110 pixels each.

Here’s how you change it:

1. Click on Profile tab on the left hand side and then click on ‘Edit Profile’.

2. Hover your mouse over to the existing header images and click on it. You will get 2 options.

Option 1 is a cover photo

Option 2 is to insert 5 header images.

3. Insert your images and you are all set.

Here’s how Toyota has used a cover photo on the Google+ page.

Toyota Google+ Page

And The Avengers have decided to go with their 5 superheroes in the form of header images.

The Avengers on Google+

While all this is happening I don’t understand why Google+ tried doing something very similar to Facebook. Has Google+ failed socially?

‘Yebhi’ Facebook Ad – Kuchbhi!

1 May

Just got these ads from Yebhi.com‘s Facebook page. I was puzzled and equally disappointed. I have never seen such an ad before. Yebhi’s social media advertising on Facebook raises a lot of questions on what brands actually want from their social media campaigns. In Yebhi’s case it looks like they just want ‘Likes’ on their FB page. It’s high time that brands realize numbers don’t matter, what matters is engagement. Have a look at these two ads, it clearly lacks information on what Yebhi is all about. What kind of services does Yebhi offer? You are leaving your new fan clueless about your product and what you have to offer and prefer running cheesy ads. This clearly doesn’t give out a good message.

Take a look at this ad. Yes I like Tendulkar. Yes, he is the GOD. But what’s your motive? Does Sachin endorse your product or business? This is bad advertising indeed. Click LIKE to agree! Come on! 😦

Yebhi.com - Facebook Ad

 

 

 

 

 

 

Now this one’s about Friends again the same kind of concept. Here the copy is completely flawed ‘Miss Friends?’. Yes I miss it. So if I miss them, what am I supposed to agree to? Disappointing isn’t it? 😦

Yebhi.com - Facebook Ad

 

 

 

 

 

 

 

So far they have managed to get around 4Lakh+ people on the page. Lets see if it works for them. I am not sure if it will!

Pinterest?? What is that??

1 May

What is Pinterest? What can it do for your brand? How can your business benefit from it?? This presentation by Missing Link will answer all your queries. Happy Pinning!!

Pinterest – Quick Overview

Virat Kohli Endorses Celkon C770

30 Apr

Virat Kohli is the latest to join the poster boy bandwagon amongst Indian cricketers.  He has had a great Australian series run and has looked in great form since then. Cricket is a game where rewards come in the form of endorsement deals. During the IPL breaks Virat is seen endorsing Celkon C77o DJ which apparently comes with 32 preloaded movies! One great thing is that no other phone brand is offering anything similar to Celkon at a very very low price. While 32 preloaded movies sounds great I am not sure as to how the quality of this product would be. Celkon DJ770 comes at a price of Rs. 1990/- with a free 4 GB memory card. Well, let me not get in to product details as I am no endorsee.

The ad is directed by Rohit Dhawan, David Dhawan’s son who directed Desi Boyz. Celkon as a brand wants to target youth in particular. So the tone of the ad seems to be perfectly working for them. Another plus in the ad for me was the beautiful Zoa Morani.  Hope we see her quite often! This ad is pretty frequent during IPL matches, definitely must be costing Celkon a lot as approximate rates for ads during IPL are approximately 5 Lakhs for 10 secs. Pretty expensive huh? All in all the ad is not bad but they could have definitely done some out of the box thinking to use Virat in a better way! I wonder why he hasn’t fired in IPL so far?

Seinfeld – Are you the master of your domain??

30 Apr

Well I keep getting this tip from WordPress   Which reminds me of a Seinfeld episode called ‘The Contest’. This was by far one of the most famous and hilarious Seinfeld episodes!

There are a few suggestions which came to my mind after watching that episode over and over again. And WordPress should use them! 😛

Elaine’s Tip: Be the queen of the castle for just $18! I had put up $150 back then!

George’s Tip: Be the king of the county for just $18! Hardest $350 I’ve ever earned!

Jerry’s Tip: Why spend $100 when you can be the lord of the manor of just $18! By the way are you really the master of your domain??

This episode is a must watch. If you are from the busier lot then you must at least check out the highlight video in here! http://bit.ly/a3LkvP

So the question is are you really the master of your domain?? Are you? 😛

Vodafone – Internet is fun! Thanks for reminding!

30 Apr

Vodafone ads always came across as subtle, intelligent, funny and even cute on quite a few ocasions. After a brilliant ZooZoo campaign they had set the bar really high. ZooZoo was certainly one of the best ad campaigns ever in the history of Inidan advertising. So when you set expectations so high you need to come out with something spectacular. But when I saw the new TVCs I was hugely dissappointed. These commercials are boring and make no sense whatsoever when compared to their previous campaign.

At least these are better than the Idea commercials. These commercials are around faster internet services, music and games etc. Would have did them no harm if they continued with the ZooZoos. Nevertheless they are definitely not the worst but certainly below average! Hope to see something fresh from them soon!

What a bad idea Sirji!

30 Apr

Good that most of the breaks during IPL are shorter. A lot of new TV commercials are being flooded during this season and most irritating of all hands down is the Idea TVC. Idea, if heaven is what it looks like in your TVC’s I prefer taking the highway to hell! On a serious note the TVC is weak both conceptually and in terms of execution. It lacks intelligence. This is an old Idea..hope you get a new and interesting idea soon!