Tag Archives: Advertising

Facebook Ads: Character Limit Reduced to 90

4 May

From the 1st of May Facebook has enforced a new character limit for writing your ad copy. The new character limit will be 90 which previously was 135. I was unaware of this fact till I went on to experiment something on the ad page. I was trying to write a copy with Twitter as my reference for character count (It may sound silly but I find this easy) . I was wondering as to why Facebook is  not accepting the copy with 135 characters. My eyes quickly rolled over to the 90 character limit.  Surprisingly not many people have written about it. But anyways here it is from now on Facebook’s new ad copy limit will be 90 characters.  The title character limit remains the same, which is 25.

If I may speculate this is a move by Facebook to fit in more number of ads on page as advertising on Facebook seems to be increasing at a rapid pace. From now on agencies and copywriters may have to change their Facebook ad strategy and keep the copies as short as possible but the demand for creativity has only  increased.  Happy Advertising!

Get your a*s up here!

3 May

Well, I won’t do much of writing here. This brilliant outdoor ad speaks for itself. Came across this image on Pulp Strategy‘s Facebook page. Fantastic!

Adams Outdoor Advertising
Image Courtesy: Pulp Strategy

Babumoshai…Kya Ad Hai Re!

3 May

What an ad…Babumoshai! Rajesh Khanna is back on TV with the new Havells commercial. Seeing him on TV after ages felt really really good. Rajesh Khanna had a crazy fan following back then. His females fans, my dad says, would marry his photographs. This factor has been effectively used in the TVC. He is one of the very few actors who have a fan following from all the three generations. Lowe Lintas is the agency behind this and its directed by R.Balki. A very surprising move by Havells in terms of the tone of the ad as opposed to their funny but intelligent ‘Shock Laga’ campaign. But the surprise seems to be working for them. Who better than Rajesh Khanna, he was bollywood’s first superstar. It’s his first TVC and I am sure it will do wonders for Havells as they have succesfully integrated their fans with  Rajesh Khanna’s fans! 😛  Thank you Havells for bringing’ Kaka’ back on screen! Arey, Thank you re!

 

And here is the making of this lovely ad. Enjoy re!

 

Virat Kohli Endorses Celkon C770

30 Apr

Virat Kohli is the latest to join the poster boy bandwagon amongst Indian cricketers.  He has had a great Australian series run and has looked in great form since then. Cricket is a game where rewards come in the form of endorsement deals. During the IPL breaks Virat is seen endorsing Celkon C77o DJ which apparently comes with 32 preloaded movies! One great thing is that no other phone brand is offering anything similar to Celkon at a very very low price. While 32 preloaded movies sounds great I am not sure as to how the quality of this product would be. Celkon DJ770 comes at a price of Rs. 1990/- with a free 4 GB memory card. Well, let me not get in to product details as I am no endorsee.

The ad is directed by Rohit Dhawan, David Dhawan’s son who directed Desi Boyz. Celkon as a brand wants to target youth in particular. So the tone of the ad seems to be perfectly working for them. Another plus in the ad for me was the beautiful Zoa Morani.  Hope we see her quite often! This ad is pretty frequent during IPL matches, definitely must be costing Celkon a lot as approximate rates for ads during IPL are approximately 5 Lakhs for 10 secs. Pretty expensive huh? All in all the ad is not bad but they could have definitely done some out of the box thinking to use Virat in a better way! I wonder why he hasn’t fired in IPL so far?

Vodafone – Internet is fun! Thanks for reminding!

30 Apr

Vodafone ads always came across as subtle, intelligent, funny and even cute on quite a few ocasions. After a brilliant ZooZoo campaign they had set the bar really high. ZooZoo was certainly one of the best ad campaigns ever in the history of Inidan advertising. So when you set expectations so high you need to come out with something spectacular. But when I saw the new TVCs I was hugely dissappointed. These commercials are boring and make no sense whatsoever when compared to their previous campaign.

At least these are better than the Idea commercials. These commercials are around faster internet services, music and games etc. Would have did them no harm if they continued with the ZooZoos. Nevertheless they are definitely not the worst but certainly below average! Hope to see something fresh from them soon!

What a bad idea Sirji!

30 Apr

Good that most of the breaks during IPL are shorter. A lot of new TV commercials are being flooded during this season and most irritating of all hands down is the Idea TVC. Idea, if heaven is what it looks like in your TVC’s I prefer taking the highway to hell! On a serious note the TVC is weak both conceptually and in terms of execution. It lacks intelligence. This is an old Idea..hope you get a new and interesting idea soon!